When companies give back to their communities, it’s not just the community that’s positively impacted –– so is the entirety of the brand.
Today’s consumers have greater access to company information and increased expectations of the businesses they patronize. When brands support the things their target demographic cares about, attention, respect, and trust are gained.
According to Edelman’s 2020 Trust Barometer, 73% of respondents believe that a company can take actions that both increase profits and improve conditions in communities where it operates.
Edelman 2020 also reports that 81% say trust in a brand to do what’s right is a deal-breaker or deciding factor in their brand buying decision.
People want businesses to start having more of a real impact on society.
Check out our highlighted list of companies helping out during some of the toughest times we have all experienced. And see how donating just a little bit of company time, and money can go a long way.
Disney: The favored brand is donating one million cloth face masks to children and families in underserved and vulnerable communities across the U.S. Shop sweet athleisure, Mickey-themed kitchen supplies, and fun Disney trinkets.
Milk Bar: The well-known bakery is donating to the Restaurant Workers’ Community Foundation COVID-19 Crisis Relief Fund. Don’t miss their delicious birthday day cake truffles.
Tom’s of Maine: The natural hygiene company has supplied $500,000 of its products to help frontline workers. Make sure to get their natural toothpastes and deodorants.
Pop Up Grocer: The grocery delivery box company donates 10% of proceeds from their grocery, home, and body care products to Feeding America. Sign up to get select groceries delivered right to your door.
DoorDash: By partnering with United Way Worldwide, the delivery service provides groceries and prepared meals to households in need. Get the app or use their website to have food delivered from just about anywhere.
FreshDirect: The grocery delivery service allows you to add a donation to your order to buy food for people in need through New York Common Pantry.
Magic Spoon: The healthy cereal company is donating 20,000 boxes of cereal to children in New York City. Finally, there is a yummy high protein, low carb cereals for the kid in all of us.
Freshly: The meal delivery service has partnered with Nestlé to donate $500,000 to Meals on Wheels America. Get chef-created healthy meals brought right to your home.
Leading by example, is something we believe strongly in at Bloom, both professionally and personally. As volunteers for Meals on Wheels, we make our weekly meal deliveries a family effort.
By including our nine-year-old-son and seven-year-old daughter in our visits to homebound older adults and persons with disabilities, we hope that our children will see the firsthand difference they can make and will continue to do good as they grow.
Do you have a brand that leads by example? We’d love to hear about it, and your audience would likely share the love too.