Nothing undermines a well-informed social media strategy like poor execution. Even the most poignant piece of marketing content can become white noise. B2B brands overuse of stock images and “talk at you” text in social media, undoubtedly affects campaign performance.
Just like your unique value proposition, your social posts should work to differentiate your brand, helping you stand out from the competition while capturing maximum audience engagement.
So before you embark on a pre-fab B2B social media campaign, we wanted to share some helpful facts from a recent LinkedIn webinar you might want to consider…
Invest In Custom Images
Custom images generate higher engagement. A graphic designer who specializes in B2B can help optimize your brand’s social media content. Working closely with our B2B clients, we have an acute understanding of how design can impact CTRs and how best practices, A/B testing, and platform stats can increase response.
Create More Video Content
While you may know how effective B2B videos can be, you should also know that they do not need to be expensive or overproduced to convert viewers.
According to this stat from Neil Patel’s blog, 84% of buyers reported that they had been convinced to buy after watching a brand’s video. That same study found that 97% of businesses believe that their video has helped increase user understanding of their product or service.
Bolster Your B2B Copywriting
When it comes to grabbing attention on social platforms like LinkedIn, that key message can make all the difference. A B2B wordsmith could be your most valuable partner, especially if they possess the relevant experience.
LinkedIn recommends asking questions and using interesting facts. They also state that for Direct Sponsored Content, quotes outperformed stats, with a 30% increase.
As you consider how to implement these strategies in your social campaign calendar, keep in mind that to capture mindshare, LinkedIn recommends that organizations post daily (3/4 times a day) stating, “over time, this will establish your brand as a trusted voice.”
Need help creating your B2B brand’s marketing content? Let’s talk!
