Free Email Marketing Tools to Save Time and Money
Although email is one of the most effective marketing tactics, it can also be very time-consuming. From spending hours creating emails, building them out, and then monitoring responses — it can quickly become overwhelming and hinder productivity while dragging down your email marketing ROI.
Unfortunately, many companies remain in this state because they’re not ready to invest in a tool to simplify the process. But when you utilize automation customers see a significant increase of 93% in open rates and 174% in click rates with automated emails compared to bulk email.
With this understanding, we’ve compiled a list of the top 3 free email marketing tools that will help motivate you to automate to simplify the process and save time and money.
HubSpot Email Marketing
HubSpot, perhaps best known for their marketing automation platform, recently launched a free email marketing tool that can support a large amount of a small business’ transactional email needs.
HubSpot Email Marketing’s free version allows you the ability to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns.
The ease of use of HubSpot’s free email tool ease is one of its greatest benefits. The tool features a convenient drag-and-drop visual editor, and it also comes set with ready-made templates to get you going instantly.
In addition, its native integration with other HubSpot tools, like the free-forever CRM is a business essential. Once you sign up for your account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Mailchimp is a leader in email marketing tools. Their free plan provides you with basic email marketing features such as email creation and scheduling.
What makes this a great email marketing tool is its smart recommendations feature, which provides you with valuable audience insights to optimize your marketing efforts.
Using the Content Manager, you can store your images and files for quick access and easily design emails.
Mailchimp also lets you automate your emails at the crucial steps of the buyer journey, allowing you the ability to deliver welcome emails, order confirmations, abandoned cart reminders and more.
Sender email marketing tools come with beneficial features to ensure deliverability. Giving you the ability to not only create stunning newsletters without any HTML knowledge you also can personalize the newsletters for each recipient. You easily just choose from a template and customize it with elements like images, videos and text.
In addition, Sender’s robust analytics feature lets you track and helps you build accurate buyer profiles based on your subscriber actions.
Note, many of these free email marketing tools come with robust features, even without the need to upgrade to a paid plan. And even if eventually you want to upgrade to accommodate your business needs, you’ll find that many of the paid plans are affordable and flexible enough to fit your budget. Several email marketing tools resources allow you to remain on a free plan as long as you have 2,000 or fewer contacts in your audience.
Here are some additional free email marketing tools to check out:
For more tips, view the recap of the Optimum/Suddenlink Business Small Talk video where Laura, the owner and Chief Solutions Officer of Bloom Media, discussed the best email marketing strategies for small businesses.
If you’re looking for help to achieve effective email marketing campaigns, contact us today. We love to help.