Scary Good Video Marketing Stats Your Content Strategy Cannot Escape

85% of businesses use video as a marketing tool, and 92% of marketers who use video report it as an essential part of their strategy.

It should come as no shock that video remains one of the most effective marketing tools/tactics for business and perseveres as one of the most versatile formats for efficiently transferring information without asking for extra cognitive efforts from the viewers.

Plus, with the significant up-swings in screen time in 2020, video became more crucial than ever for marketing. And with 73% of B2B companies confirming that video has positively impacted marketing ROI, it’s not showing any signs of slowing down.

Here’s a list of more scary good stats supported by some great examples of effective video marketing efforts for our clients:

Including a video on your landing page can boost your conversion rate by up to 80%.

For telecommunication company, Optimum Business, we created a video to add to their site, which quickly explains how the company’s Smart Wifi offers small businesses seamless connectivity and a smart marketing engine.

Smart WiFi Video from Bloom Media on Vimeo.

The three most popular types of videos are webinars, demos, and social videos.

The demo video we helped software company, Abrigo create provides engaging visuals with clear explanations in a short amount of time, making it more easily digestible for the busy viewers.

66% of people said they’d prefer to watch a short video to learn about a product or service.

Here we helped NCP, National Consumer Panel, detail how their exclusive grocery shopping app, NCPMobile, worked through video.

The number one way customers are moving from discovering a brand to purchasing its products is video ads.

For UV air purification systems company NQ Industries inc., we created a video that explains the importance of providing the safest classroom air solutions for teachers and students and how NQ can help.

NQ Industries Clarifier Video from Bloom Media on Vimeo.

Video generates more engagement than any other content type on Instagram.

As NQ Industry Inc.’s Vice President of Operations, Elizabeth Carey has confirmed that video has consistently provided more engagement than static posts in monitoring the company’s channels.

That’s why we created a series of social videos to help NQ celebrate National Indoor Air Quality Month.

Video in the ad campaign gives a 34% increase in conversion rate!

With this last motivating stat, we expect you will be looking to incorporate results-driven video content into your marketing strategies today. And that is just how our trusted, creative team at Bloom likes to help. Contact us today, and we will be quickly in touch.