For over 20 years OEConnection has been the industry leader providing the most comprehensive solution to locate, buy, sell, and manage OEM parts inventory. In 2022 they launched their “Now For The Easy Part” brand platform along with a new website designed to streamline user paths and optimize lead generation.
The Bloom Team was selected to design the new OEC website while simultaneously developing brand elements to be included in OEC’s new brand design system. “I created the brand refresh elements to reflect the way OEC simplifies service for their clients through cutting-edge connectivity solutions”, says Bloom Creative Director, Stephen Frederick. “We also need to ensure the design system we provided had the flexibility to carry across the many products in the OEC portfolio”.
Along with with the OEC team Bloom worked with FSM who provided the site architecture, content and development. A multi-team collaboration and a successful venture for us all.
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