Email: laura@bloommedia.com Phone: 866-709-6002 Raleigh, NC United States

insightsoftware Infographic Design

  • Infographic design and social graphics
  • Infographic design and social graphics
  • Infographic design and social graphics

Infographic design best practices

Recently we had an opportunity to produce a series of infographics for insightsoftware. With a B2B audience of finance roles in a range of industries as our targets, we began strategizing our creative approach by gaining some inside intel on what types of communications they receive on a typical day.

As suspected, the assumption that these number crunchers are only interested in bottom line is false. In fact, adding a bit of whimsy or humor when trying to get a message across may make the story stand out and be more memorable.

Our solution was a combination of engaging data points and isomeric illustrations. Created with care, these small but detailed scenes proved to be effective in design style and awareness-driving marketing content.

Want to see how effective it can be to take your data and translate it to an engaging infographic? Let’s talk!

Clientinsightsoftware
ProjectInfographic design and social graphics
0000