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insightsoftware Infographic Design

  • Infographic design and social graphics
  • Infographic design and social graphics
  • Infographic design and social graphics

Infographic design best practices

Recently we had an opportunity to produce a series of infographics for insightsoftware. With a B2B audience of finance roles in a range of industries as our targets, we began strategizing our creative approach by gaining some inside intel on what types of communications they receive on a typical day.

As suspected, the assumption that these number crunchers are only interested in bottom line is false. In fact, adding a bit of whimsy or humor when trying to get a message across may make the story stand out and be more memorable.

Our solution was a combination of engaging data points and isomeric illustrations. Created with care, these small but detailed scenes proved to be effective in design style and awareness-driving marketing content.

Want to see how effective it can be to take your data and translate it to an engaging infographic? Let’s talk!

Clientinsightsoftware
ProjectInfographic design and social graphics
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