insightsoftware strategic brand positioning
The world of financial management software is big and for the most part, blue. Yes, like most industries where reputability and stability rank high, many brands have embraced the standard and stable blue. From in-person events to digital executions there was an expressed need to differentiate IS from the competition both in bold design and data-driven messaging.
We worked with the IS marketing team to develop a look that was distinctly their own, a campaign theme that would resonate internationally and targeted messaging for each buyer persona from CFO to procurement.
The result was a very highly-recognizable and versatile graphics and templates creating brand consistency across all channels.
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