Differentiating from competitors and better connecting with customers
Dallas Airmotive is a leading engine MRO provider who has earned authorizations from top OEM to service over 80% of fixed-wing and the majority of rotorcraft in the aerospace market. As impressive as that may sound the competitors sound all too similar when touting capabilities alone. But at Bloom, we know a brand is only as good as the people who build it. And for over 80 years, Dallas Airmotive has been a company which provides service that exceeds customer satisfaction – because of its skilled team of dedicated engine experts.
This team is what makes Dallas Airmotive different. This is why we positioned the brand to be engine MRO experts, not by claim but by reputation – built by people who take pride in the services they provide and the peace of mind they deliver.
Our re-branding campaign for Dallas Airmotive included a prioritized to-do list of new tactics and brand material updates all lead by a strategic plan including:
- Developing buyer personas and syncing with brand objectives
- Building a unique brand strategy and relevant value proposition
- Executing a multi-channel re-branding campaign including…
- Recruiting re-brand advocates and key personnel
- Foundational messaging, tagline and brand identity
- Simultaneous on-site video and photo shoot
- Team, customer and prospect communication streams
Are you looking to refresh an established brand? Do you want to ensure your current brand message still resonates with your audience? Is your brand logo more than 2 years old? Let’s talk!