Art, technology and event marketing success
This November Altice Business launched a Tech Series with a premiere event focusing on cybersecurity, hosted at Lightbox in New York City.
We worked with the Altice team to develop an event strategy, including pre and post materials and dynamic digital assets designed to engage attendees and bring this unique venue to life.
Designed by Bloom’s CCO, Stephen Frederick, who sums up our vision stating, “the primary concept was to create an environment that would remind us how cyber threats are always looming. We built the binary rain and cityscape overlay to evoke that feeling of vulnerability halted by the Altice Tech Series Cybersecurity graphic symbolizing the security solutions that prevent and protect businesses.”
In addition to the video assets, we also developed a digital touchscreen display interface featuring an animated series of cybersecurity stats with an interactive component enabling attendees to opt in to choose the right level of security to meet their business needs.
It was a successful event and an excellent opportunity for collaboration between Altice Business, Lightbox, Y&R, and the Bloom Team. This truly was a great example of how a dynamic in-person experience can result in stronger connections and more than one closed deal.
Are you looking for ways to enhance your next virtual event? Let’s talk!
