Our 2021 Project Portfolio Picks From the Bloom Team
This year we had the opportunity to help our clients execute global rebrands, expand into new markets, launch new products, and increase indoor air quality to improve public health. But most importantly, we continued to come through for our clients and build the trust that creates new and lasting partnerships that we are so grateful for. Here are a few of our favorite project picks of 2021 from the Bloom Team.
Intelerad’s Presidents Club Launch
Designing the logo for Intelerad’s Presidents Club and producing the video announcing this program’s launch was one of my favorite projects this year. Selecting the right footage and music track to reveal the tropical destination was fun, but building excitement to incentivize the Intelerad team to hit their goals is rewarding for everyone.
XTM LIVE Stream Event
Producing the videos for this two-day virtual translation technology summit was a welcome challenge. This event brought together localization leaders across industries, nationalities, and time zones to discuss the future of global communication and the technology that will drive it. Working closely with the client, we created animated graphics and edited these TED-style talks and panel discussions covering topics such as translation management systems, automation, artificial intelligence (AI), machine translation (MT), global content delivery for a successful global event in record time.
Suddenlink Dallas Campaign
As our Chief Solutions Officer, I love a good challenge. So, when the Suddenlink team asked us to develop a multi-channel campaign to increase penetration of the Dallas Market and drive brand awareness for Suddenlink Business, we grabbed the market research and jumped in.
Informed by current enterprise customer insights, we crafted a campaign message to clarify that the reliable services we provide are just as important as the individuals who rely on them. “Because every connection counts” became our key message to spread the word about Suddenlink’s company-wide commitment to the Dallas Business Community. The campaign is currently running in Dallas, including OOH, Digital Ads, Email, Landing Page, and Sales Support Materials results will be measured as we plan for Phase 3 in 2022.
Cirrus Digital Campaign
Our Cirrus Non-Stop New Year campaign came in like a whirlwind right before the holidays and kicked off 2021, welcoming new entrants to personal aviation. It was a mad dash to produce all of the digital campaign assets for programmatic and social paid placements. Our strategic messages, making Cirrus accessible, managed to penetrate holiday shoppers, engage targeted personas, and convert qualified leads. And hearing that “the creative was excellent” meant our job was well done.
HyTail Performance Cocktail Launch
When we help clients launch new products, it’s always fun but launching a “performance cocktail,” who wouldn’t want to create that UX experience? As a startup, HyTail is still in its early phases, but with the product ready to sell, we created a Shopify eComm site designed to engage visitors and make purchasing easy. Among the reasons why Shopify is said to be the most optimized and supported eCommerce platform in the industry, it offers simplified integration with Google Ads and top payment providers. It is easy to manage and access analytical reporting for developers and clients alike.
NQ Air Purification Awareness
Refreshing the NQ brand, building their website and sales support materials, and managing their social campaigns were among my favorite tasks this year. Every effort we created was designed to better inform the public about the health benefits of proven air purification systems. Marketing products that keep people safe and businesses operational is something to be proud of.
Those are some projects that topped our lists. But whether it was a quick collateral update or omnichannel campaign, we were happy to help our clients succeed in 2021 and look forward to providing the creative solutions that support their continued growth in 2022. What favorite project can we help you execute in 2022? Let’s Talk!