A proprietary service and a clear value proposition
Ontic is the leading global provider of OEM-pedigree parts and MRO services for legacy aerospace platforms. Their proprietary process for licensing and acquiring legacy parts was well established but not easily explained. Through the course of our input process, we discovered that customers and prospects clearly understood the challenge aging platforms present and are actively seeking a solution.
As a result, the “Extended Life Solutions” brand was developed with a messaging platform that clearly defines the value proposition and a graphical representation of a very 5 step process that was easily understood by both OEMs and end customers alike.
New branding, contact streams, tactics, and sales tools helped to educate prospects and strengthen relationships with customers – resulting in an increase of acquisitions and licenses by over 300% in 8 months.