Proven products and a new parent company
insightsoftware is a new company representing a number well known financial reporting and enterprise performance management software solutions. Balancing affinity and transition, we developed a brand identity to establish the new parent company while also adapting the brand voice and style for more than 14 products from new and ongoing acquisitions.
When proven products come together under a new brand both customers and prospects want to know why and how it benefits them. In addition to a clear messaging platform and versatile design elements, we used video to allow the team to tell their compelling brand story in their own words and produced a graphic video to clearly demonstrate their product benefits and value proposition.
In addition to providing a comprehensive brand identity we armed insightsoftware teams around the globe with the resources they need to produce engaging and consistent content across all products including two newly acquired companies in the last 3 months.