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HCP Strategy & Identity

HCP Strategy & Identity
July 4, 2017 Steve-Frederick
HCPacific-Branding

 

Building a profitable business and an established brand

HC Pacific is an aerospace product distributor and innovative provider of supply chain optimization services across a broad array of military and commercial platforms. As an established but underserved brand, HCP needed a unique value proposition and renewed brand identity that would resonate in the marketplace, encompass team initiatives, and support the company’s strategic growth plan.

Branding for HC Pacific

After our discovery and customer journey sessions, we prioritized target audiences and developed a
brand identity and messaging platform, which we applied to enhance sales tools and inform the content strategy for a new website. In one year HC Pacific doubled its sales. New branding, sales support, and trade show materials with optimized website design have improved awareness, strengthened the online presence, and driven transactional sales.