Bloom’s 2023 Summer Reading List

Did you know that the top thing successful business leaders have in common is that they read a lot?

Warren Buffett credits his success to reading, Mark Cuban reads more than three hours a day, and Elon Musk learned how to build rockets by, you guessed it: reading.

Compared with an average American who reads one book a year, the average CEO reads four to five books a month.

So, the question is not if you should be reading but what you should be reading. To help you answer this, here’s a list of some of the most innovative marketing books we recommend helping you kick-start your summer reading and keep your marketing strategies fresh and innovative.

 

 

Making Ideas Happen
by Scott Belsky

We all have ideas, but how many of them do we pursue? And why is having an idea so easy but implementing it so hard? This book is all about getting a grip on the tough process of turning an idea into reality.

Belsky, an expert in bringing ideas to life, who has served as CEO of Behance (Acquired by Adobe in 2012), Venture Partner at Benchmark, and an early investor in Uber, Periscope, and many more, helps you grasp the tricky process of turning an idea into reality.

 

 

Building a Story Brand: Clarify Your Message So Customers Will Listen
by Donald Miller

While this book is a good read for all marketers, it’s especially appropriate for content marketers.

Donald Miller’s StoryBrand process allows marketers to connect with consumers through narrative, underlining seven must-have components all brands need to communicate successfully.

Miller’s strategy will help you change how you talk about your brand, and your listeners change how they see you.

 

 

Think Like a Programmer: An Introduction to Creative Problem Solving
by V. Anton Spraul

Programming is not just about memorizing the principles of coding languages. It is about being a creative thinker. And that is what the focus of this coding book is about.

Reviewing one programming concept in each chapter, the book provides open-ended exercises to try and implement what you’ve learned.

 

 

Youtility: Why Smart Marketing Is About Help Not Hype
by Jay Baer

Programming is not just about memorizing the principles of coding languages. It is about being a creative thinker. And that is what the focus of this coding book is about.

Reviewing one programming concept in each chapter, the book provides open-ended exercises to try and implement what you’ve learned.

Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer
Youtility’s simple principle is that there is a better way to sell your product than hype marketing. The Youtility approach uses quality information and helpfulness to transform the relationship between your company and its customers.

Baer’s approach insists that if you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Baer draws from the real experiences of companies who have worked with this principle to improve their marketing strategy.

 

 

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
by Gary Vaynerchuk

Using a boxing analogy, Vaynerchuk brings his hard-won experience to build a reliable blueprint for social media. Vaynerchuk compares winning the hearts of your clients with the super boxing combination that brings down an opponent.

The book outlines significant mistakes companies make, such as spending money on social media marketing without understanding the intricacies of the platforms. As a result, social media marketers often have a well-funded campaign–the right hook, without laying the foundation of quality content–the jabs.

Jab, Jab, Jab, Right Hook is easily one of the go-to social media digital marketing books to make your campaign more productive.

Share your thoughts about this list.  Have you read any already? Or do you have another suggestion to share? Contact us today and let us know!