Bloom’s 2022 Summer Reading List
5 Best Marketing Books to Add to Your Summer Reading List
The summer is here, and so is Bloom’s 2022 Summer Reading List for aspiring and accomplished marketers! Whether you find yourself on the road, on the beach, or enjoying a staycation, here’s our list of 5 of the best marketing books to inspire and motivate you when you’re back in the office.
Dare to Lead by Brené Brown
In “Dare to Lead,” Brené Brown has created a handbook for anyone who wants to learn how to be an authentic, empathetic, and courageous leader. Her use of the word “leader” can apply to many different roles and situations. Brown defines a leader as “anyone who takes responsibility for recognizing the potential in other people or processes, and who has the courage to develop that potential.
Moving To Outcomes: Why Partnerships Are the Future of Marketing by Robert Glazer
Every brand’s marketing strategy is akin to an investment portfolio, which requires diversification. While brands are quick to pour budget into popular channels such as paid search or paid social, these channels get more expensive and less profitable each year. Partnership marketing offers a profitable channel where marketers can diversify their marketing investments and get better returns that are sustainable in the long term. History shows us that companies who take advantage of a new channel before it becomes ubiquitous reap the largest rewards.
Product-Led SEO by Eli Schwartz
Product-Led SEO’s initial premise is to stop chasing the algorithm, focus on the user, and leverage one’s product for SEO. Schwartz specifically calls out keyword research as a “fool’s errand” compared to primarily focusing on the needs and interests of the user. The appropriate keywords and content will come naturally, including ones that would have been missed if the approach was solely focused on keyword research.
However, at the core of product-led SEO is the premise that SEO should be an integral part of the product. Schwartz says, “SEO should be viewed as a Product in and of itself.” He provides examples of how popular sites have used this approach and how it fueled explosive growth for those companies.
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, by Oliver Luckett and Michael J. Casey
Drawing from deep backgrounds in technology, Luckett and Casey offer a scientific look at the world of social media and explain how these networks mimic the rules and functions of biological life. A chapter called “Cracking the Memetic Code” analyzes how viral ideas germinate and spread through social media. By better understanding the deeply interconnected nature of social media and what it tells us about the human condition, marketers can formulate plans more intelligently.
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, by Joe Pulizzi and Robert Rose
Two of the foremost voices in content marketing, Pulizzi and Rose, have another hit with the follow-up to their 2011 classic, Managing Content Marketing. Playing off the perception that marketing is primarily a cost center, the authors suggest sending this discipline out to pasture — at least the less strategic, less insight-driven, less innovative version they now see — and restructuring it. “What if we completely flipped the idea of the marketing function on its head?” Pulizzi and Rose propose recognizing media and monetization trends, then turning the department into a clear-cut profit center.
At Bloom, we love to learn, grow, and expand our marketing and business horizons with a good book. Send us a message and let us any marketing the marketing books that are on the top of your list this summer.