Newsday Cars Campaign
Our challenge was to create awareness of new brand and attract target audiences within a very competitive market and without acknowledging the previous brand name. Based on results of input process, we developed a go to market strategy which focused highly on the consideration phase of the consumer buy cycle. Brand messaging and campaign tactics feature an empowered audience to convey the benefits and ease of making an educated auto purchase with Newsday Cars. Sales support materials were developed in tandem for brand consistency and inclusion.